Instagram. Facebook. Pinterest. Youtube. LinkedIn. Tik Tok. Twitter. Reddit. Snapchat. How extraordinary is it that we live in a time where we have full access to a world full of thousands of different worlds in the palm of our hand? For entrepreneurs, digital marketing has given new life to industries and has provided a HUGE amount of opportunity for expansion and explosion. Marketing your business online can provide you with the exposure you need for major growth if you make the right moves. Whether you’re a product-based business owner or a service provider, there is a surefire way to make the digital space work for you.
Partner With Bloggers & Social Media Influencers
Partnering with good-standing online personalities will give you loads of exposure to brand new audiences that trust your partner’s recommendation. Reach out to a desirable influencer/blogger via email and ask them if they’d be interested in collaborating on a blogpost, being interviewed for a podcast, or if they have pre-determined rates for sponsored posts or stories. These rates will vary from person to person, so make sure you work out a realistic budget for each project and partnership. Be aware of their audience and whether or not their audience would be likely to buy what you’re selling- otherwise you’re shooting into the dark.
Create a Brand Rep/Ambassador Program
You can create a TON of exposure for your brand among a crowd of less-specific varying age groups and interest-types with brand representatives and ambassador programs. Setting up an ambassador program usually requires you to provide a referral code for your representatives, of which they give to their friends, family, and followers. As the representative racks up new traffic to your website and social media pages, they also receive a discount code, free product, or credit towards your business for future purchases if that traffic converts into sales.
Consider guest posting in Facebook groups, on blogs, in digital magazines- any space online that gives you the ability to showcase your knowledge and expertise (and in turn, your brand) to another brand’s following within your niche.
Collaborate With Other Brands
Use the power of collaboration to your advantage! Always try to be connecting with complimentary services, brands, and influencers who market to similar audiences. Creating supportive relationships with other businesses is vital to withholding a positive reputation within your industry. A great way to celebrate these relationships is to honor each other through collaborations that provide valuable benefits for all involved.
Host A Giveaway
Every single person on the planet loves free stuff. If someone says they don’t… they’re lying. A giveaway is the ultimate engagement boost for your social media platforms. On top of that, you’ll be driving a ton of traffic through multiple platforms. You also get full control of what giveaway participants are required to do in order to be entered into the giveaway- share, like, comment, tag “x” amount of friends, leave a review, and so on. Don’t forget to use #giveaway and other hashtags that relate to your sweepstakes (ex: if you offer skincare products, use #selfcaregiveaway, #skincaregiveaway, #beautygiveaway) on your post to ensure your giveaway is reaching people outside of your direct audience.
Building a Facebook group can help drive traffic to your website, podcast, social media platforms, etc. by forming a group of loyal members that enjoy seeing your content/products/services. Use your group to add value to your followers’ lives with meaningful interaction, tips and tricks, deals, and more. Build trust within the group by avoiding spammy posting or overtly promotional content. Provide free information first and foremost- this is what made the members want to join the group in the first place, for a feeling of exclusivity. Create engaging posts that allow your members to connect with each other through discussion, making it a welcoming and safe space for all.
Use video on all platforms
Our brains are hard-wired to scroll and scroll until something interesting catches our eye. Photos and text-posts have become bland in the realm of imagery, creating a dissonance in our minds while we gaze through our feeds. This is why video has become so popular in the digital marketing game. Humans crave what feels more human- a voice and movement. You can use live streaming, video advertisements, and Youtube videos to create a multitude of promotional content. Try making a general “about the brand” video that provides an overview of your business and why it’s valuable to the viewer. You can also create a video specific to showcasing the culture your company promotes, perhaps try a video breaking down a certain service/course/product that you sell, or even make a video demonstrating an educational how-to of a product or skill pertaining to your niche.
As you can gather from this list, a lot of great exposure comes from doing great work, cultivating great relationships, and utilizing your power to deliver great value to your consumers. Navigating the digital market isn’t a tough skill to acquire. However, it does take a hefty amount of passion and belief in yourself and what you offer! Take all of these tips and get yourself familiarized with using them consistently on a regular basis for the most killer and profitable outcome.